Addicted to scrolling through MEMEs on your phone? This summer, the groundbreaking K11 Art Mall x 9GAG collaboration brings the internet’s most viral to the real world: we’ve peeled the MEMEs right off your feed and into the world’s first-ever online-to-offline MEME experience.
Now let’s talk MEMEs, because, well, Doge, Wojak Feels Guy, Drake, Yao Ming and Distracted Boyfriend MEMEs are how we communicate these days. They’re more than jokes, but how we celebrate and satirise current events, and how we self-deprecate as a community. It’s internet culture, and we’re taking the best of it so you can experience the glory and evolution of some of the most humorous jokes of our time in person.
Haven’t laughed enough? The museum’s also showcasing K11 Art Mall x 9GAG’s one-of-a-kind NTF, exclusive MEME merch (like the These MEMEs Aren’t Ours™ board game specially created for Hong Kong humour), a specially designed MEME Snapio photobooth, and free MEME water tattoos.
9Gag and K11 commissioned a total of 20 meme redraws to be displayed at the exhibition.
